Stellar Trends & Insights Report: August 2016

Join us to discover the latest trends in our industry and in customer experience. In this issue: the hotel of the future, the end of VCRs, and trust in digital.

For the past two years Stellar’s Strategy team have pulled together a monthly update for our corporate and operations teams. The Stellar Trends & Insights Report brings our people to the cutting edge of trends in our industry and in customer experience. It kicks off internal conversations about how our clients might be impacted, and how we can make improvements to our business to navigate change.

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Australian hotel designs being curaTED in an innovative way

Australia-based TFE Hotels is designing a hotel based on input from the TEDxSydney community and its own team members and guest database. The hotel of the year 2020 is expected to see improvements in connectivity, social interaction, comfort, wellbeing and safety.

“The key themes that emerged from the workshop were that people want travel experiences that allow them more time – time to themselves and time with their loved ones or business contacts – and they want more meaningful connections. This came up around three key themes: authentic experiences, personalisation and technology,” said TFE Hotels COO Tammy Marshall.

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End of an era for VCRs

VCRs (Video Cassette Recorders) are no longer being produced in Japan – the last unit was produced in July 2016 by Funai Electric. This marks the end of an era for video recorders that were introduced in the 1970s. Only 750,000 units were sold in the last year, compared to 15 million at their peak.

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Online reviews are now more trusted than TV ads

Deloitte has published its fifth annual report on consumers’ media and digital preferences in the Australian market, focused on the impact of advertising on purchase decisions.

For the first time, digital advertising, defined by online reviews and recommendations, are considered to be more influential than TV ads. 58% of respondents indicated that online reviews and recommendations shared by friends had high or medium impact on their buying decisions, compared to 55% for TV ads.

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About The Author

Jonathon Little
Jonathon is Stellar’s Corporate Strategy Manager, tasked with coordinating our strategic planning process. He encourages a culture of strategic insight through communicating our strategic vision across the business, leading research into customer experience and technology trends, and developing our insights across industries and products.

He’s passionate about seeing Stellar get closer to its 2020 vision through progressing our strategic initiatives – and there’s plenty of time for him to think over it while he’s training for his next half marathon.

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