Stellar Trends & Insights Report: February 2017

Join us to discover the latest trends in our industry and customer experience. In this issue: automated burgers, first-home buyers leaning on parents, and using location data to improve customer experience.

The Stellar Trends & Insights Report keeps us at the cutting edge of trends in our industry and in customer experience. It kicks off internal conversations at Stellar about how our clients might be impacted, and how we can make improvements to our business to navigate change.

Look out for the Stellar Trends & Insights Report every month on our blog.

McAutomation

McDonald’s trials an automated burger dispenser for free Big Macs

A McDonald’s in Boston gave away free Big Macs through an automated burger dispenser as part of a promotional campaign. Customers only had to input their Twitter handles to “withdraw” their free burgers. Does this hint at a more automated future for the famous burger chain?

Find out more here: http://www.usatoday.com/story/money/2017/01/31/forget-cash-boston-hamburger-fans-could-withdraw-big-macs-atm/97292060/

This future feels ever closer…

Repayments from the ‘rents

First home buyers increasingly dependent on ‘the bank of mum & dad’

A study on Australian first-time home buyers has revealed how inter-generational finance comes into play. More first time buyers are getting help from parents – up to 54% for Q4 2016, approximately a 10% increase on the prior year. This help can vary, from providing a loan to pay a deposit, assistance with transaction expenses, or ongoing support for mortgage repayments.

Find out more here: http://www.digitalfinanceanalytics.com/blog/more-first-time-buyers-open-an-account-at-the-bank-of-mum-and-dad/

Wi-Fly

New location analytics in several Queensland airports to improve customer experience

Queensland Airports Limited (QAL), which owns and operates Gold Coast, Townsville, Mount Isa and Longreach Airports, has implemented new Wi-Fi and location analytics capabilities in their airports to improve the customer experience. Through using location and presence data, QAL can better analyse guests’ journeys throughout the terminals to identify opportunities to reduce wait times in busy areas and provide signage in optimal locations. They are also exploring the opportunity to provide real-time targeted marketing campaigns.

Find out more here: http://www.cmo.com.au/article/613841/qld-aims-better-customer-experience-wi-fi-analytics/

About The Author

Jonathon Little
Jonathon is Stellar’s Corporate Strategy Manager, tasked with coordinating our strategic planning process. He encourages a culture of strategic insight through communicating our strategic vision across the business, leading research into customer experience and technology trends, and developing our insights across industries and products.

He’s passionate about seeing Stellar get closer to its 2020 vision through progressing our strategic initiatives – and there’s plenty of time for him to think over it while he’s training for his next half marathon.

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